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Our Process

KICKOFF

We would love to hear from you, even if you’re not entirely sure where to begin. Email Us and we can set up a meeting in person or via phone/video call. If you’re in our neighbourhood, We’d take you to our favourite coffee joint. Let’s chat through what you need and we would be able to tell you more about what we do.

KICKOFF

  • Style

    Every design company have their own unique aesthetic. It’s so important that you hire a design company whose work and ethos you love and respect. We always ask new clients to check out our work first.

  • Rates.

    You can click the Get Quote Button for some ballpark figures. If we’re a good fit (and it's important we both feel that way!), we will follow up with tailored cost estimates + timelines, and/or a detailed proposal if required. We can work out any details together.

  • Milestone payment #1

    Initial deposit of 25% or amount agreed on.​ Once the deposit payment has been made, We would plot your project into our schedule.

  • Discovery Part A: Core Values.

    First, let’s talk about values. This is almost always where we begin. Let's identify who and what your brand is, why it exists, what it truly believes and stands for. If you are a new start-up or a small business, chances are you're already pretty in touch with your brand values, and everyone on your team speaks the same language. If you're a larger company or organization, you may need some help getting everyone on the same page – we would act as an independent third party voice to moderate, identify themes and incongruencies, and bring inn our experience, this is an invaluable part of the process.

    Our clients have often found themselves using this learning to shape everything from internal policies and hiring strategies to mergers and acquisitions. Your core values will act as your True North as we flesh out the rest of your brand assets.

  • Discovery Part B: Everything else

    We’ll probably do a few more exercises to get to know your audience and your industry landscape. This will all help us to dial in on your brand positioning - that’s a fancy term for the space that you occupy in the market and in the minds of your audience. We’ll ask some big questions and dig deep for meaningful answers.

DISCOVERY

PEOPLE DON'T BUY WHAT YOU DO; THEY BUY WHY YOU DO IT. - SIMON SINEK

Depending on your needs and the size of your team, we may run a workshop with you, or may simply gather info over a telephone call.

discover

LANGUAGE &​ CULTURE

BECAUSE WITHOUT OUR LANGUAGE, WE HAVE LOST OURSELVES. WHO ARE WE WITHOUT OUR WORDS? - MELINA MARCHETTA
design

  • language to your brand.

    Then, We’re going to give language to your brand. This may include mission statements, brand stories, manifestos, codified core values – the words that define your culture. You will likely have existing ideas and language that you want us to incorporate. We’ll also define your voice and personality.

  • Language & Culture

    Your final brand guide will contain a "Language & Culture" section. (Depending on the size and nature of your organisation, the scope of work may include a more detailed culture guide.)

  • Milestone payment #2:

    25% or amount agreed on.

  • Variety of Stacks

    We would put a lot of thought and craft into every identity developed. No assembly lines. So unless otherwise scoped, our proposals usually include a single design, well thought out. But don’t worry, we’d first create a few mood-boards to set a clear visual direction that we both agree on. Once you sign off on these, we’d start working on your visual assets. And since you know your brand best, we would include you in the creative process as we go, so that we’re always on the same page.

    Changes and versions will be defined in the scope of work, but rest assured that we won’t stop till you’re stoked.

  • Milestone payment #3:

    50% or amount agreed on. After final approval of all proof files, I will send you a transfer link to all your assets from where you can download the same.

VISUAL ASSETS

Now that we have the heart and core of your brand established and codified, we can start

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LET’S TOAST

Have a launch party and drink some good coffee. You'll have awesome new brand pieces to set free into the world!

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