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case study   5 — 8
  • BBQ
  • Food Truck
  • 2019
the mission

Take the 25 , An inhouse initiative by idealmindz,to transform our passion, into a delicious, creative food truck, offering a variety of gobsmacking Barbequ and unique fusion dishes. In a highly competitive market, we planned the entire concept to creation, designing the company’s logo, collateral, and vehicle.

chapter — 1




We worked collaboratively to provideTake The 25 with a bold and memorable logo and visual identity, and worked together to develop collateral and signage, while consulting on the company’s truck (a custom-built tiny home) design. They now have everything they need to hit the ground running, and are quickly on their way to becoming a Coimbatore staple.

brand shape
Office picture
Office picture
Brand icon
chapter — 2


Our improvements included a revamped sitemap, where we connected the content logic. We prepared a user journey with wireframes, focusing on Take the 25's goal of an easy and efficient process for learning about their services and booking appointments. This user journey was intended to display the content effectively so potential customers would feel confident in choosing to eat at take the 25.

Wireframe preview
Floating modal box
hexagon shape
chapter — 3




We matched a clean style with a broken grid, resulting in a more natural viewing experience for users. Red is a color that connects well with the healthcare industry, so we used it for the sections where we needed to grab users’ attention.

Search icon

  • ModernMD picture
  • ModernMD picture
  • ModernMD picture
  • ModernMD picture

chapter — 4



Photoshop illustrator InDesign

Adobe Creative Suite

Social Media

We also planned a social media campaign to update the people and customers on the whereabouts of the food truck and the menus and specalitoes for the day.

All The Above

arrow The25